WhatsApp has over 2 billion users globally, and over a quarter of those — just over 500 million — are from India alone. Affordable cellular data services combined with an influx of decent budget phones allowed WhatsApp to thrive, and usage of the Facebook-owned platform is ubiquitous across the country.
All of my friends are on the platform, and I get updates on everything from credit card statements from my bank, flight information from my airline, and even Netflix recommendations directly on WhatsApp. The service has even replaced traditional news outlets in parts of India, with people signing up to get news updates directly from WhatsApp groups — even paying a fee for access to these groups.
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